Joe Buhler is a global travel & tourism expert with experience in destination marketing and online tour operations. Joe is a visionary thinker about developments in web based travel, and his blog is consummate playground for thoughts about travel & tourism in the age of Web 2.0.

Here’s a snippet from earlier this week:

8 out of 10 US Shoppers Put More Trust in Brands that Offer Customer Reviews

…reads the headline of this opinion poll conducted by Bazaarvoice and Vizu Corp.

While this particular survey comes from the online shopping world, I would venture a guess that very similar results would be shown in the travel industry.

It’s one more important indicator of the importance and influence of what your customers are saying about your product or service on future buying decisions.

Are you incorporating customer reviews into your own strategies?

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