Stephen Joyce, Vancouver-based travel trade creative and technology consultant with the Sentias Software Corp. mentioned Canada-e-Connect this week on his excellent Travel & Tourism Technology Trends blog.

Stephen also writes that user generated content is quickly becoming the content of choice for most savvy travellers (Managed Content is dead, long live UGC). And another post sparks some interesting dialogue about the reality of Expert vs. Amateur Reviews in the hotel and travel sphere.

Prior to co-founding Sentias Software Corp., Mr. Joyce was a Managing Consultant with marchFirst, Inc., a large IT Consulting company in Chicago as well as a Creative Director at Communicate.com, one of Vancouver’s premier web development studios.

Stephen and his team have developed a side project at Sentias called the Karma Exchange, a web application designed to promote everyday acts of goodwill. This initiative seems to have been the precursor for Hilton’s “Be Hospitable” UGC campaign!