The idea of an e-tourism conference is great and I think puts Canada at the forefront of bringing the tourism industry together to look at how the internet is shaping not only tourism marketing but all aspects of business and personal life.

I am always keen to come away from these gatherings with some insight into the next “big” thing. So what is the next big thing in interactivity? Well I guess almost everything- from mobile, out-of-home digital, Wi-Fi coverage, RSS to social media, WiMAX coverage and even established avenues like online display advertising and e-mail. Everything is connected to everything.
There is no question that we are spending more time online and marketers are spending more online, but it is also evident that the key to smart marketing is engaging consumers across all portal networks that are relevant – vertical, social and personal- and finding the right synergy between off and online.
I look forward to the next e-conference! Thank you.