A year ago I had never heard the term “zeitgeist”. In case you haven’t heard it either, it’s a German word that means “…the spirit of the time; the taste and outlook characteristic of a period or generation”.

Today’s e-marketing zeitgeist is marked with rapid change, ultra-transparency and a new(-ish) voice: the voice of the consumer. Customers are forming alliances and communities all over the internet to share information and expertise. It has become virtually impossible to contest the power of individual voices when disseminated through popular online travel related communities.

There are dozens of examples of travel community spaces that are proving to be both popular and valuable when searching and researching travel. And since I love participating in many travel related communities, I though it would be fun to create a micro-version of a social media “zeitgeist” for the Canada-e-Connect conference host hotel; the Fairmont Waterfront.

I’m local to Vancouver (and I used to work for Fairmont) so I know this hotel very well. I could list all the accolades and awards that the property has received, but one opinion doesn’t much capture the spirit of zeitgeist!

Click over to our Fairmont Waterfront Zeitgeist to see what guests are saying about the Waterfront Hotel through guest submitted images of the property and the latest reviews of the hotel on Tripadvisor.

As I find more online dialogue about the hotel, I’ll add it to the page.